Outmuscle Nothing. Outmaneuver Everything.

It is WayMaker Wednesday. Time to challenge your mind, reframe your perspective, and equip yourself for action.

## The Question

How would your experience of life shift if you replaced fear of uncertainty with profound curiosity and wonder?

## The Thought

The Parasite Pivot
In evolutionary biology, parasites do not overpower their hosts.
They infiltrate, adapt, and redirect existing resources to their advantage.
Think tapeworms or cuckoo birds, low energy, high impact.
History echoes this pattern.
The Mongols, a "weaker" nomadic force, dismantled empires by hijacking trade networks and repurposing power structures. They leveraged what others built.
Faster, cheaper, and smarter.
Now, let us reframe this pattern.
You are not a parasite.
You are a conduit.
A parasite extracts. A conduit channels.
Both reroute flow. Only one multiplies value.
WayMakers do not compete in worn-out systems.
They locate energy already in motion and redirect it toward purpose.
Find the overlooked leverage point.
A platform, trend, network, or institution.
Position yourself as a trusted bridge, not a rival.
You are not here to grind.
You are here to rewire.
To reroute power.
To multiply what matters.
Parasite was the warning.
Conduit is the upgrade.
Steward Leadership is the calling.

## Put It Into Action

Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney

- This book is not just about building businesses.
- It is about designing category kings. Leaders who do not compete within the system, they redefine the space entirely.
- Key takeaway:
- The most dominant brands do not win by being better.
- They win by being different and by owning the narrative.

*Who came to mind while reading this?
Share this with them now. Give them the edge.*

Forge Forward,
Jon Mayo